익선다다 트렌드랩

담소요는 제주 서귀포에 위치한 3,000평 규모의 정원입니다. 원래는 귤밭이었던 이곳은, 제주의 자연을 고스란히 담은 정원으로 새롭게 태어났습니다. 처음 오픈했을 당시, 담소요는 큰 어려움에 직면했습니다. 하루에 몇 팀만 방문하거나, 아무도 찾지 않는 날도 있을 만큼 고객 유입에 어려움을 겪었습니다. 익선다다 트렌드랩은 이 문제를 해결하기 위해 공간의 분위기부터 새롭게 다듬었습니다. 다소 어둡고 무미건조했던 공간은 밝고 따뜻하게, 고객을 환영하는 편안한 분위기로 변화시켰습니다. 제주의 고요하고 아름다운 자연을 더 깊이 느낄 수 있도록 공간과 조경을 재정비했으며, 고객이 머무는 시간을 ‘쉼’으로 느낄 수 있도록 섬세하게 디자인했습니다. 이곳은 이제, “천천히, 포근하게, 오랜 시간 나를 안아주는 담소요는 나의 소중한 휴식 공간”이라는 브랜드의 가치를 온전히 담아내고 있습니다. 익선다다 트렌드랩은 담소요의 리노베이션을 맡아 건물 개보수와 콘텐츠 기획을 통해 정원의 가치를 새롭게 조명했습니다. 그 결과, 현재 담소요는 하루 400잔 이상의 커피가 판매되고 있으며, SNS 팔로워 수는 1,000명에서 약 4,000명으로 증가했습니다. — Damsoyo is a 9,917㎡ garden located in Seogwipo, Jeju. Originally a tangerine orchard, it has been reborn as a garden that embraces the untouched beauty of Jeju’s natural landscape. In its early days, Damsoyo faced significant challenges. There were times when only a few guests visited in a day—or none at all—making customer attraction a serious concern. To address this, Iksundada Trend Lab refined the space from the ground up. The once dim and lifeless atmosphere was transformed into one that is bright, warm, and welcoming. The layout and landscaping were redesigned to let visitors feel the serene and subtle beauty of Jeju even more deeply. Every detail was considered so that the time spent here could truly feel like rest. Now, Damsoyo fully embodies its brand value: “A space that embraces me gently, slowly, and for a long time—Damsoyo is my precious place of rest.” Iksundada Trend Lab led the renovation, from architectural improvements to content planning, to help the garden’s value shine in a new light. As a result, Damsoyo now sells over 400 cups of coffee a day, and its social media following has grown from 1,000 to around 4,000 followers.

URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING * URBAN REGENERATION * BRAND IDENTITY & PACKAGING * BRAND EXPERIENCE * OPERATIONAL STRATEGY * SPACE DESIGN * SPACE BRANDING * GRAPHIC DESIGN * F&B CONSULTING *